William McLaughlin Joins McNees as Director of Marketing
October 22, 2024
Press Releases
HARRISBURG, Pa. — (October 22, 2024) McNees Wallace & Nurick announced that William McLaughlin joined the firm as Director of Marketing, adding to its business development and marketing leadership team.
Key Notes:
- William McLaughlin works closely with firm leadership to establish and execute data-driven marketing and communications plans for the firm and its practices.
- He brings 10 years of experience in legal marketing and has unique experience supporting regional market growth initiatives.
- McLaughlin joins Chief Practice Officer Jenna Wagner and Director of Business Development Briana Hallett Stiff on McNees’ Business Development and Marketing leadership team.
McLaughlin is a central Pennsylvania native, relocating to the Harrisburg area with his family after spending 15 years working in various marketing and business development roles in Bangkok, Thailand. He brings 10 years of experience in legal marketing to McNees, having served at Baker Mackenzie then ZICO Law. McLaughlin assisted with ZICO Law’s integration with KPMG Law where he served as markets manager for the Asia Pacific region. In that role, he developed regional strategies to expand legal services in diverse markets. He earned a master’s degree in international relations from Webster University in Missouri and a bachelor’s degree in political science from Kutztown University of Pennsylvania. He began his career as an intern at the Office of the Speaker of the House of Representatives and at the Independent Regulatory Review Commission in Harrisburg.
As Director of Marketing, McLaughlin supports McNees’ strategic initiatives for enhancing the firm’s brand position, communications and generating business development leads alongside Chief Practice Officer Jenna Wagner, who re-joined McNees three years ago, and Director of Business Development Briana Hallett Stiff. He heads up the marketing team, which includes communications, graphics, events and digital marketing professionals.
McNees has experienced significant growth over the past three years, strategically enhancing the firm’s range and reach of client services. Recognized by The Legal Intelligencer as one of the top 25 largest firms in Pennsylvania, McNees has added more than 50 attorneys to serve clients’ legal needs. The firm launched a new Baltimore County office and continues to grow its Pittsburgh office, notably adding former City of Pittsburgh Controller Michael Lamb and former PNC Bank chief counsel Alison Smith.
In addition to growing it’s legal practice McNees launched and expanded an ancillary business to meet client needs for human resource management and strategy and expanded its title company, Pine Street Land Company, which includes a team of Pennsylvania- and Maryland-licensed title agents who conduct commercial and residential real estate settlements. The firm recently introduced a new unified government relations firm, McNees GR. Last year, the firm also launched an alumni program to foster connections between McNees attorneys past, present and future.
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McNees is a multidisciplinary law firm founded in 1935 with more than 150 attorneys representing businesses, associations, institutions, municipalities and individuals. The firm serves clients worldwide from offices in Devon, Harrisburg, Lancaster, Pittsburgh, Scranton, State College and York, Pa.; Columbus, Ohio; Frederick and Towson, Md.; and Washington, D.C. McNees is a member of the ALFA International Global Legal Network.
